Bang & Olufsen and Scuderia Ferrari

Bang & Olufsen Partners with Scuderia Ferrari for the 2023 Formula 1 Season to Bring Best-in-Class Fan Experiences

We are excited to officially announce our new collaboration with Scuderia Ferrari for the upcoming 2023 racing season.

Bang & Olufsen’s partnership with Scuderia Ferrari marks an exciting venture that will not only see their logo on Charles Leclerc and Carlos Sainz’s cars but will also bring best-in-class Formula 1 fan experiences to fans. Scuderia Ferrari will work closely with Bang & Olufsen to provide these experiences at their trackside facilities during the Formula 1 Grand Prix races, as well as in Bang & Olufsen branded stores globally. With their century-long reputation for state-of-the-art audio technology, combined with cutting-edge design, Ferrari CEO, Benedetto Vigna, states that the two companies have a lot in common, making him excited about what this partnership could bring.